4/27/2023 0 Comments Retail store for spike seasoningFor example, the growing demand for ready-to-eat foods and convenience foods has been driving higher sales in the seasoning category, said NSMA’s Post, noting the benefit of using dried herbs as a quick flavor enhancer with little monetary or caloric expense. While some of these forces may linger, marketers can get ahead of the curve by focusing on broader, more evergreen consumer trends. Dried herbs and sauces saw similar trajectories, both with growth rates above 25%. According to data from IRI and Spins, the four weeks ended March 23 saw refrigerated salad dressing growth rates above 20%, or 15 points above the preceding six-month growth rate. Stockpiling, which began to accelerate during the second week of March, also is boosting sales of products such as dried herbs, cooking sauces and salad dressings. “The focus by consumers has been a mix of what is available, as well as multi-use and family favorite flavors.” As an example, he notes that ranch sales have been higher in recent weeks than coleslaw in the refrigerated salad dressing category. “Growth rates on typically slower selling items more the further into the COVID-19 crisis we go, while high-velocity sellers peaked earlier,” Blanford said. Perhaps not surprisingly, the recent period of adjustment to coronavirus-related restrictions has resulted in a spike in sales of pantry staples, comfort foods, condiments and traditional dips such as ranch dressing. Flavors like sesame, tahini and tamari are providing authentic new flavors and incremental sales dollars to the category.” “We’ve also seen this growth in salad dressings within the natural channel. Both are seeing velocities increase compared to previous 12 weeks by at least 25%. Litehouse Foods’ Sky Valley Thai Peanut and Sweet Chili sauces are among the company’s fastest-selling items in the hot sauce category, according to Blanford. Flavors that resonate as authentic are showing growth rates above category norms,” said Chris Blanford, senior director of marketing at Sandpoint, Idaho-based Litehouse Foods, a private label manufacturer of salad dressings, sauces, dips and other products under brand names including Litehouse, Organicville, Sky Valley, Green Garden and Brite Harbor. “Within the cooking sauces category, consumer surveys repeatedly show that authenticity of a product is one of the most important attributes. population makes sense, experts caution that the tactic works best when the flavor profile rings true. While introducing new multicultural ingredients to an increasingly diverse U.S. In the U.S., he notes, the most commonly sought spices are pepper, chili, ginger, cinnamon, cumin, turmeric, nutmeg, cardamom and cloves. Rising demand for organic seasonings using chilies, garlic and ginger is driving the global market, according to Robert Post, executive director of NSMA. Meanwhile, the global spices and seasonings market is expected to grow from about $16 billion in 2018 to $23 billion in 2026, according to the National Seasoning Manufacturers Association. Hot sauces with extra kick from ingredients like harissa and gochujang now consistently appear on consumer rankings of top-rated products in the category. Rising demand for international cuisine is expected to propel the global hot sauce market to $3.7 billion by the end of 2026, a 6.5% compound annual growth rate from 2019, according to a report by Fortune Business Insights. The company brought a new flavor to a fan favorite and capitalized on sizzling growth in the hot sauce category.īoth are examples of companies bringing some innovative heat to the spices, dips and seasonings category, one that is doing especially well. In the branded world, McCormick, based in Baltimore, unveiled an Old Bay branded hot sauce on its website in January and sold out of the product within 24 hours.
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